The brief
For Dranghekdoek.nl we wanted to show how their products are actually used at a large event. De Hel van Harkema attracts around 1,000 mountain bikers and 400 trail runners, and more than a hundred Dranghekdoek.nl barrier covers line the course. The partnership with the organisers has been running for five years.
The approach
During the event we filmed the participants, the course and the barrier covers along the route. The organisers talk about the partnership and their experience with Dranghekdoek.nl themselves, intercut with drone and ground footage. The video is subtitled and made in square format for social media and in 16:9 for the website.
The result
The result is an advertising video that shows the product in action and puts an existing customer's experience centre stage. The video was posted organically on LinkedIn, Instagram and Facebook as part of a series of videos around Dranghekdoek.nl. In the weeks that followed, both brand awareness and orders increased, although that result can't be attributed to this video alone.
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